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We learns about the client’s brand, industry, target audience, goals, and challenges. It's also an opportunity to align expectations
Specific, measurable, and realistic objectives (e.g., increase brand awareness by 20%) are defined based on the client's needs.
The concepts are presented to the client for feedback. Adjustments are made to ensure alignment with the brand and objectives.
The creative team begins producing assets such as logos, copy, videos, websites, or social media campaigns. This is the heart of the process
